Filmteractive is an event devoted to innovative audiovisual content such as interactive cinema, branded content and crossmedia. The focus of this year’s edition is creative content. The main goal of Filmteractive is to create a place where marketers, filmmakers, interactive directors, artists and potential investors can meet, share their experiences and start to cooperate.
This year’s event will be divided into three parts. The first is the Filmteractive Conference – an international business conference focused on innovative audiovisual content and new trends in media trade. Specialists from all around the world will attend the Conference, with the UK represented by: Adam Gee, Commissioning Editor for Channel 4, Amanda Farnsworth, editor of BBC News and Robert Pratten, General Director of Transmedia Storyteller.
The second day of the event will be dedicated to Filmteractive Market, which is the very first interactive and crossmedia content marketplace in Central & Eastern Europe and to Filmteractive Festival – an open part of the event promoting innovative audiovisual projects.